Going Digital
The term “online” doesn’t do justice anymore to the growing number of innovative technologies and channels. Take the website, for example. Companies have expanded the online presence of their...
View ArticleAdobe Digital Marketing Wants to Socialize with You
As a natural progression in Adobe’s alignment around digital marketing, we have rebranded and integrated our social media channels to better reflect our digital marketing business as a whole. So, I...
View ArticleSix Strategies for Fast-Tracking Mobile and Social Commerce
The dust is still settling after a pressure-filled holiday season for the retail industry. It always takes about a month or two for me (and my wallet!) to recover and reflect on takeaways that we can...
View ArticleReliving the Adobe Summit High
It’s been a week since we wrapped up Adobe Summit and I’m happily still riding the high that usually accompanies me while I’m there. Each year leading up to Summit there are months of planning by our...
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Why Retailers’ #1 Priority for Holiday Must Be Mobile
If history is any indication, this holiday season stands to become a banner one for mobile commerce. Based on earlier data from our Adobe Digital Index, 2012 was the year that in-store mobile shopping...
View Article4 Fundamentals to Inspire Leadership
This post previously appeared on Entrepreneur on September 17, 2014. When you’re in high-growth mode it can be easy to put the majority of your energy toward running the day-to-day business and table...
View ArticleCelebrities, Paparazzi, Drones and Virtual Reality in Park City? It’s Sundance!
I always love when the venerated Sundance Film Festival comes to town. It brings with it a flood of Hollywood celebrities and New York studio types who quickly overwhelm a tiny ski town to the tune of...
View ArticleAdobe Summit: Personalized Experiences in the Internet of Things Era
The number of Internet-connected devices is expected to surpass 40 billion in the next five years. It’s a staggering figure by any measure, and even more astonishing to imagine in such a relatively...
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Adobe Summit: Best Meeting of the Minds Yet!
This year was the eighth Adobe Summit I’ve attended. And like a fine wine, it continues to get better with time! I’m sure I say this each year, but it was truly the best—and certainly largest—yet....
View ArticleThe Internet of Me
This article previously appeared on CMO.com. Imagine what a young family will look like in five years. On the surface, odds are not a lot will change. They will still live in a house, cook dinner and...
View ArticleOmniture Innovation
Since Omniture was founded in 1996, we’ve always been a fast-paced, driven and innovative company. Along the way, Omniture has succeeded in outwitting, out-executing and outmaneuvering an impressive...
View ArticleOur commitment to listen better …
Earlier today, we noticed an increase in Twitter volume about Omniture’s Enterprise TV offering. We recently introduced Enterprise TV – a new platform for delivering training video content to our...
View ArticleLeading the Experience Business Wave: Announcing the General Availability of...
The success of businesses today indisputably centers around the experiences they deliver to their customers, both online and offline. A company’s product or service is only as good as the interactions...
View ArticleAdobe Completes Acquisition of Livefyre
Today marks the official close of Adobe’s acquisition of Livefyre. We’re thrilled to welcome the Livefyre team, customers and partners into the Adobe family. Livefyre, part of Adobe Experience Manager,...
View ArticleNeed Content Faster? It’s the Remix Economy to the Rescue
The best thing to happen to time-starved and convenience-conscious consumers was the On-demand Economy, where concierge services like Hello Alfred and instant-gratification shopping apps like Operator...
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Fueling the Experience Business
Digital has disrupted the way consumers engage with brands, and people’s expectations are at an all-time high. Brands own each and every moment of interaction with their customers, and over time, only...
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Adobe Marketing Cloud Unleashes New Content Capabilities to Advance the...
The influx of data, new touchpoints and platforms, and increasing competitive pressure is rapidly changing how brands interact with customers. This — coupled with consumers’ expectations being at an...
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Powering up Personalization’s IQ
With so many experience optimization technologies and personalization levers available today, enterprises are relentlessly focused on creating, refining and perfecting the most relevant customer...
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